Impacted by the pandemic

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Right now, all over the country, America’s bars, clubs and stages are in danger of disappearing.

For every stream of “If You Want Me to Stay” available on all major streaming platforms Crown Royal will donate to Main Street Alliance in effort to help bars, clubs and stages in communities all over

These beloved institutions of community, places that bring us music and shape the heart and soul of culture need our help to keep their doors open.

So, as a brand on a mission to inspire exceptional generosity, they have partnered with the Main Street Alliance—a nonprofit organization committed to supporting small businesses in the United States—to raise money in service of preserving these landmarks.

To raise awareness, they collaborated with singer/songwriters Ari Lennox and Anthony Ramos to recreate the iconic song, “If You Want Me to Stay,” a classic, poignantly titled to inspire hope, unity and generosity, while giving back. Every stream of this song unlocks a donation to help these venues.

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